Overview

Our client, a leader in Hospitality and Entertainment in Malta is looking for an SEO/SEM Specialist to join their team.

Key Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid searchcampaigns
Track, report, and analyze website analytics and PPC initiatives andcampaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Requirements

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Facebook and other channels
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrend)
Experience with bid management tools
Working knowledge of HTML, CSS, and JavaScript development andconstraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM